Avi Goldfarb

$471,761.47asProfessor of Marketing+15.77%

Employed by University Of Toronto in 2025, according to Government of Ontario public salary records.

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Position

Professor of Marketing

Employer

University Of Toronto

Salary Information

Historical salary and taxable benefits from 2003 to 2025.

Year	Position	Salary	Benefits	Performance
2025	Professor of Marketing	$471,761.47	$125.64	15.77%
2024	Professor of Marketing	$407,493.00	$128.88	1.74%
2023	Professor of Marketing	$414,696.62	$1,128.88	2.83%
2022	Professor of Marketing	$426,752.42	$3,697.61	9.09%
2021	Professor of Marketing	$391,197.08	$5,549.69	1.53%
2020	Professor of Marketing	$385,286.04	$2,623.06	1.61%
2019	Professor of Marketing	$379,184.86	$2,518.82	3.43%
2018	Professor of Marketing	$366,619.84	$2,663.44	3.38%
2017	Professor of Marketing	$354,620.10	$2,823.80	16.94%
2016	Professor of Marketing	$303,258.59	$260.28	6.91%
2015	Professor Of Marketing	$325,772.10	$3,163.14	0.82%
2014	Professor of Marketing	$328,467.28	$5,618.00	9.93%
2013	Professor of Marketing	$298,807.94	$5,460.00	17.72%
2012	Professor of Marketing	$253,820.94	$7,742.00	10.55%
2011	Professor of Marketing	$229,591.02	$7,952.00	4.32%
2010	Professor of Marketing	$220,091.46	$3,654.66	1.21%
2009	Professor of Marketing	$222,787.02	$283.32	19.83%
2008	Professor, Marketing	$185,915.06	$283.32	17.34%
2007	Professor, Marketing	$158,435.64	$25,443.48	8.77%
2006	Professor of Marketing	$173,658.98	$299.04	5.95%
2005	Professor, Marketing	$163,901.04	$332.28	4.04%
2004	Professor, Marketing	$157,531.02	$348.66	9.59%
2003	Professor, Marketing	$143,749.98	$347.52	—

In 2025, Avi Goldfarb received a salary of $471,761.47 working as Professor of Marketing at University Of Toronto, as disclosed on the Ontario Sunshine List. This represents a 15.77% increase over the previous year's reported salary. Avi Goldfarb has appeared on the Ontario Sunshine List 23 times between 2003 and 2025, with reported earnings peaking at $471,761.47 in 2025. In addition to salary, $125.64 in taxable benefits was disclosed for 2025. University Of Toronto reports under the Universities sector of Ontario's public sector salary disclosure.

Top earning Professor of Marketings in University Of Toronto

Name	Salary
Dilip Soman	$575,403.60
David Soberman	$521,132.90
Avi Goldfarb	$471,761.47
I-Wen (Claire) Tsai	$440,770.08
Nitin Mehta	$426,536.19
Sridhar Moorthy	$383,012.23

Other employees at University Of Toronto

Name	Position	Salary
Bing Han Professor of Finance	Professor of Finance	$483,489.54
Redouane Elkamhi Associate Professor of Finance	Associate Professor of Finance	$482,136.46
Gary Latham Professor of Organizational Behaviour and Human Resource Management	Professor of Organizational Behaviour and Human Resource Management	$477,858.36
Lisa Robinson Professor, Biochemistry and Dean, Temerty Faculty of Medicine	Professor, Biochemistry and Dean, Temerty Faculty of Medicine	$475,253.92
Chayawat Ornthanalai Associate Professor of Finance	Associate Professor of Finance	$471,984.14
Jason Wei Professor of Management	Professor of Management	$469,523.02
Alexandre Corhay Professor of Finance	Professor of Finance	$468,303.48
Hai Lu Professor of Accounting	Professor of Accounting	$467,333.53
Muhammet Fat Guvenen Professor	Professor	$466,989.18
Scott Rutherford Associate Professor of Strategic Management	Associate Professor of Strategic Management	$462,826.56